“We are humbled by the response to this initiative as customers from more than 12,000 pincodes purchased a product from the specially curated store front. More than 200 new sellers joined the Karigar program and benefitted from 100% SoA fee waiver impacting lives of over 35,000 artisans and weavers.Īmazon India MSME and Seller Experience Director Pranav Bhasin said the Stand for Handmade initiative is part of Amazon India’s continuous efforts to help small businesses including artisans, weavers and women entrepreneurs to revive their business from the economic disruption caused by the pandemic. 32 sellers crossed Rs 1 lakh in sales during the 10 week period while 2 sellers crossed INR 1 crore in sales. The initiative enabled sellers from Amazon Karigar (for weavers and artisans) and Amazon Saheli (for women entrepreneurs) register 3.2x and 2.1x growth respectively. Hundreds of new artisan and women sellers joined the initiative touching lives of 35K+ livesīengaluru, NFAPost: Amazon.in announced that ‘Stand for Handmade’ – a 10-week initiative to help over 10 lakh artisans & weavers and women entrepreneurs has concluded.Amazon Karigar and Saheli sellers benefitted from 100% Statement of Account fee waiver for 10 weeks.
Customers from over 12,000 pin-codes purchased a product from the ‘Stand for Handmade’ storefront.
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